Provision of Design and Awareness-raising campaign on Cybercrime threats in Armenia
Carry out targeted, localized market research and compile an analysis on cybercrime trends, including a section on gender analysis of threats affecting women and vulnerable group;
Produce educational graphic materials based on the market research and analysis results: electronic and print banners, leaflets, statistical images for social media promotion;
Create a factsheet and a roll-up banner for the project;
Produce a video sensitizing youth on cyber threats that is up to 2 minutes, with tasks including but not limited to scriptwriting, videography, editing, audio balancing, sub-titling, format exporting, archiving raw and edited work,. The video should take into consideration the gender aspect. The video should have Eastern Armenian (native speaker) voiceover. The videos should have subtitles: one version with English and the other Eastern Armenian.
Produce shorter/adapted versions of the video for social media distribution;
Prepare a promotion plan for the video and other produced promotional materials;
Edit and translate material provided by the OSCE and partners as inputs to the promotional materials;
Design a detailed online and off-line plan for the distribution of communication materials that is submitted to the OSCE for review and approval. The plan should include promotion via the following channels: social media (e.g. Facebook, Instagram, LinkedIn, Twitter, and other, based on the proposal of the marketing agency and based on the outcomes of the market research); national TV station(s) that reach all regions of Armenia; offline dissemination in all regions of Armenia and in Yerevan.